Check out the main changes in fashion and trends for 2024

Fashion lives in constant cycles, influenced by the consumption trends of society. In a few years, what was once definitive, becomes fluid and is replaced by something that more fully contemplates people’s desires and lifestyle. The year of 2024 will be no different, with new changes in fashion expected to occur, and may be marked as a transition point for the industry.

These are trends that seek to meet new behaviors, mainly influenced by the entry of Generation Z in the market, and predict scenarios that contemplate the performance of brands according to the feelings of the consumer of the future, according to WGSN. Check out some of the main changes in fashion for 2024!

Changes in fashion in 2024

All the changes foreseen for next year are interconnected with themes of interdependence of a society focused on affection and comfort, longing for a sense of community even with diversity gaining more and more strength. As we have already mentioned, the search for personalization and well-being are placed as consumer trends for the coming years. And for 2024, the main topics will be:

• New formats – The creativity inspired by social networks like TikTok tends to break old codes and paradigms, inspiring brands to work collaborations with influencers and directly with consumers, making them feel part of the brand and the collection.
• Personalization – Consumer trend for personalized and inclusive products, serving as a kind of social tool and also as a search for diversity.
• Virtual-Physical – The advance of adaptation to the metaverse and virtual realities, allied to the behavior still needed in the real world, creates a kind of fluid reality, where brands need to maintain bonds based on trust and humanization, even in online and offline environments.
• Focus on well-being – Society is moving towards a behavior that prioritizes well-being and comfort, replacing immediacy by care, and fostering a culture of affection for others, which tends to invite a reduction in the disposal of items.

Since Courovale understands its role as a protagonist in the creation of innovative collections of leather goods, it is aware of the constant changes in fashion. We have qualified professionals with a high understanding of trends, guiding the development of articles with differentiated finishing for brands and stylists. Follow our blog and social networks to learn more about the main trends in the fashion world.